Kaufman Lab · AI architecture

KAUFMAN
LAB.

We build on the latest AI models,
write great code
and roll it out properly.

Claude Fable 5.1Opus 5.5ChatGPT 6 Astra

The registry in numbers
$28,400the same work at
market rates, per month

All seven systems together spend $77 a month.

How market prices are calculated →
$28,400the same work at market rates$77spent by all projects a month87,226lines of our own code2,123automated tests behind the checks3,820,805forecasts checked against outcomes
01 · The author and the experiment

Who builds this and why

Lab map: systems by topic — scrapers, content, analytics, agents, infrastructure SCRAPERSCONTENTANALYTICSAGENTSINFRASTRUCTURE
Node size is project size; the large ones are marked pink. Lines link systems that reuse each other.

Roman Kaufman is a tech entrepreneur. He has two degrees, in engineering and in law, hence his love of math and of things that can be verified. He does not write code by hand. He runs AI agents as a product owner: he sets the task, marks the decision points and accepts the result against thresholds fixed before the run.

The main experiment is this site itself: how a new domain makes its way to the top of search and into the answers of AI assistants.

Expert commentary — Kommersant · Forbes · Vedomosti
02 · Projects

What we have built

ProjectVolumeCostMarket priceDate
07Website indexing in Yandex, Google and Bing →new A page drops out of search silently, and the owner learns about it a month later, when inquiries fall. Carelessness is not the cause: search consoles get opened after something breaks, and Google and Bing rarely at all.websites · works 18 pages × 3 engines $0search engine APIs are free · no Claude/OpenAI costs and none of your time $3,800SEO expert, Upwork$2,100one-off: code, 65+ h Sep 29, 2026
06AI Competitor Analyst → A program crawls competitors' websites and collects their prices, timelines and promises into one table. In a run on 29 agency sites, monthly prices differed tenfold: 15,000 to 150,000 RUB (about $175–1,750).analytics · works 30 websites $0Firecrawl free plan · no Claude/OpenAI costs and none of your time $7,200Market research analyst, Upwork Aug 25, 2026
05AI writes social media posts → Four AI roles take turns on every social media post: one gathers facts, one writes, one reviews, one makes the image. That gave 71 published posts in a month. A person still does the publishing.content · works 121 articles $77Higgsfield, $0.67 per article · no Claude/OpenAI costs and none of your time $4,200Content writer, Upwork Aug 25, 2026
04A website built with AI → How to build a website with AI: a person says what is needed and the model builds the pages. This site was made that way, and an edit takes minutes, not a day.websites · works 19 pages $0own machine · no Claude/OpenAI costs and none of your time $4,900Web developer, Upwork Aug 25, 2026
03Topics without competitors → A free niche is a gap: people search for a topic, but little is written about it. The calculation compares query history with published content and flags such topics. We measured 82,560 phrases and counted demand for 3,011 niches.analytics · works 82,560 phrases $0Wordstat is free · no Claude/OpenAI costs and none of your time $3,800SEO expert, Upwork Aug 25, 2026
02AI sales manager → An AI sales manager answers customers 24/7 using only facts from a prepared base, files leads itself and passes a person whatever the base does not cover. A human customer service rep costs about $2,200 a month.agents · works 47 messages $0the model is free · no Claude/OpenAI costs and none of your time $2,200Customer service representative, Upwork Aug 24, 2026
01Personal AI assistant → A personal AI assistant handles the routine: you dictate a task on the go, it adds it to a shared list, and twice a day it sends a digest telling you where to start in the morning and how the day went.agents · works 8,500 characters a day $0the model is free · no Claude/OpenAI costs and none of your time $2,300Virtual assistant, Upwork Aug 24, 2026
Total for 7 projectsVolumeCostMarket priceDate
Per month— $77 $28,400—

Each project comes with its architecture as a flowchart, the decision points and the run data; you build the code for your own model. The market price column is what a client would pay an Upwork freelancer to do the same role full time: the midpoint of Upwork's median hourly range for the role × 152 hours a month, with rates checked on October 7, 2026. A Claude subscription is not part of any project's cost: one subscription serves the whole lab, so only the spending a project creates on its own is counted. How cost is calculated →

03 · Research

What the data showed

All research →
06 · September 2026

How much does a lead cost in different industries?

400car repair58,379luxury homes×146

×146 from the cheapest lead to the priciest: 400 RUB in car repair vs 58,379 RUB in luxury real estate.

11 industries · 316 agency cases · 24 sources · 10 Sep 2026

05 · September 2026

What do companies pay for, and what can AI take over?

no human10reviewed89staff41

AI does 10 of 140 tasks with no human, 89 with review; 41 stay with people.

84 jobs · Russian and Western listings · 6 marketplaces · 36 API-checked cards

04 · September 2026

Do AI assistants cite a new site in its first month?

named site · 0

0 of 141 answers named the new site. Index: Yandex 18 of 21 pages, Google 11, Bing 0.

21 pages · 2 runs, 141 checks · 3 search engines · as of Sep 9, 2026

03 · September 2026

Why do some Reels hit a million views and others not?

craft292kfamily713k×2.4

0 of 33 techniques matter for views for creator 1, one for creator 2. Topic: a 2.4× gap.

265 videos · 2 accounts · 3 years · permutation test

02 · September 2026

Which AI video tools do one-click motion graphics?

lowmediumhighShotsEditMotiongapPost

4 products of 40 cover the one scarce layer: motion graphics.

40+ tools · 15 video models · 4 layers · prices as of August 2026

All research

Six questions, each with a sample, a method and sources

≈ 530sources checked across all research: addresses, documents, measurements

Each study is a snapshot of data on a date, with a section on reliability and an open list of sources. The five latest are here; the rest are in the section.

open the section →

04 · Questions

What people ask most often

What is Kaufman Lab?

Kaufman Lab is an AI architecture lab run by Roman Kaufman. Its subject is not software but the method by which AI agents do the work of a whole role: an editor, an analyst, a sales manager. Every system shows its volume of work, its spending and the market price of the same work. The systems together do work worth $28,400 a month at Upwork freelance rates.

Who is Roman Kaufman?

Roman Kaufman is a tech entrepreneur and the founder of Kaufman Lab. He has two degrees, in engineering and in law, hence his liking for math and for things that can be verified. He does not write code by hand. He runs AI agents as a product owner: he sets the task, marks the decision points and accepts the result against thresholds announced before the run. He built all seven of the lab's systems, and each one publishes its volume of work, its spending and the market price of the same work. He gives expert commentary to Kommersant, Forbes and Vedomosti. His main experiment is this site itself: how a new domain makes its way to the top of search and into the answers of AI assistants.

What is the architecture of an AI agent?

The architecture of an AI agent is the order in which it works, not the language it is written in. It defines the steps of the task, where the agent decides on its own and where it stops to ask a person, what data goes in, and by what test a result is accepted or rejected. Code is only a record of that order in the language of today's generation of models. When the next generation arrives, the record changes and the order stays. That is why each of the seven projects publishes the order itself: a flowchart, the decision points and the run data. In the niche search project, the part of the flowchart that estimates demand was backtested on 3,820,805 forecasts.

What tasks do Kaufman Lab's systems handle?

Kaufman Lab's systems handle seven tasks, each of which a company usually gives to a separate person. Analytics: a review of 30 competitor websites and a search for free niches across 82,560 search phrases. Content: a pipeline that takes an article from topic to a finished set; 121 topics went through it, and 82 reached the finished stage. Agents: an assistant that takes customer inquiries in a messenger, tested on 47 messages, and a personal assistant that keeps daily tasks, 8,500 characters a day. Websites: a 19-page site that is built from data and checked before every release, and a daily check of its indexing in Yandex, Google and Bing. The list is open, and more areas will be added over time.

How is an AI architecture lab different from a development studio?

A development studio takes an order and builds a system for it: the client buys work on a specific task. Kaufman Lab publishes the design and its price instead. Each of the seven projects in the registry carries four values: volume of work, spending, the market price of the same work and a verdict. In total that is $28,400 a month at market rates against $77 in spending, and all of that spending belongs to one project; the other six spend nothing. The development behind it is real: 87,226 lines of code and 2,123 automated tests. Each article also reverses the usual order: "Limits" comes before "Result", so you see what the design costs before you see its numbers.

How much does it cost to replace an employee with an AI agent?

Kaufman Lab's seven systems do work that seven freelancers would bill $28,400 a month for, while the systems themselves spend $77. The market price of each role is the midpoint of Upwork's median hourly range for that role × 152 hours a month, with rates checked on October 7, 2026: web developer $4,900, market research analyst $7,200, content writer $4,200, SEO expert $3,800 (two projects), virtual assistant $2,300, customer service representative $2,200. The comparison is role against role, not system against subscription. All of the spending comes from one project of the seven, Higgsfield credits in the content pipeline at about $0.67 per article, and the author's time is not part of the $77.

How is a project's cost calculated?

A project's cost is counted in two currencies that are never mixed: money and time. Money covers APIs, subscriptions and infrastructure, in the share that belongs to the project. A Claude subscription is not part of any project's cost, because one subscription serves the whole lab. The author's time is not converted into money at all: any hourly rate would be arbitrary and would make the number impossible to check. So "$0" in the registry means zero money spent, not zero effort, and six of the seven projects are like that. The seventh spends $77 a month. The full rules are on the method page.

How can you check that the numbers on the site are real?

Every number in Kaufman Lab's registry has a source and a measurement date, and a ratio like "N times cheaper" appears only where a source exists. The best test is an inconvenient number. The lab measures its own visibility in AI answers with 24 fixed questions to AI assistants. The first run, on August 26, 2026, covered three assistants: ChatGPT, Claude and Perplexity. It got 70 answers, found 0 mentions of the lab and was published without caveats. The second run, on September 9, 2026, covered the same three: 71 answers, again zero. Yandex's generative answer was not recorded in either run. New runs have been paused since September 29, 2026.

Can I build these systems myself?

Kaufman Lab's systems are designed to be rebuilt, and the code will be your own. The article on each of the seven projects breaks down the design: the architecture as a flowchart, the decision points and the run data, such as 121 topics in the content pipeline and 82,560 phrases in the niche search. Any modern AI model can build a system from that blueprint. The site has no ready-made prompts, and someone else's code would help little: it is a snapshot of one generation of models and goes out of date with the next, while the blueprint carries over. You pay with your own resources: data, time and a model subscription. In return, nothing ties you to the lab: no license, no subscription, no contractor you cannot replace.

What can I get from Kaufman Lab, and how do I get in touch?

Kaufman Lab publishes seven projects with their volume of work, spending and the market price of the same work, $28,400 a month for all seven, along with the cost method. The sensible order is this: find the project closest to your task in the list of projects, read its "Limits" section and its numbers, and then write to the Telegram bot with a specific question. It is the lab's only contact. The lab does not sell boxed products, subscriptions or paid access: there are no forms, no user accounts and no payments here.

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